Events

Location: Online – zoom link sent upon registration

Now that you've completed an I-Corps course and conducted 20-30 customer discovery interviews, what's next in your customer discovery and commercialization journey? Non-dilutive SBIR/STTR funding may be a consideration.

The government’s Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs make over $4 billion in high-risk, non-dilutive capital available to innovative small companies annually, but you must propose a clearly defined R&D project to de-risk your technology in preparation for commercialization.

This session provides an overview of the SBIR/STTR programs and teaches you to leverage your knowledge gained from customer discovery to build a compelling SBIR/STTR proposal. In this workshop, we’ll learn how to use data from customer discovery to create 1-3 clearly defined Technical Objectives related to product development for a Phase I application. We will also cover how to use data from market research and customer discovery to determine your quantitative metrics for success.

This event is open to all UT Austin faculty, students, researchers, and staff.

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About the Presenter:

Abe Magdy joined BBCetc in 2024, bringing over a decade of experience in developing and commercializing products for the aerospace and defense sectors, with a specific focus on serving government customers. As an accomplished business, product, and strategy manager, Abe has an extensive track record of leveraging SBIR funding to drive innovation and help small businesses transition their technologies to market. His expertise lies in fostering strong customer relationships, identifying new opportunities, and aligning technical solutions with the needs of government clients. Abe’s experience includes crafting compelling, competitive SBIR proposals and ensuring compliant execution of funded programs, positioning him as a valuable resource for businesses navigating the SBIR process.

About BBC Entrepreneurial Training & Consulting:
BBCetc is nationally recognized for its success in helping emerging companies win SBIR/STTR funding and use it strategically to propel growth. BBCetc’s Michigan clients have been awarded over $444 million in funding since 2002. The company was recently named a 2020 Tibbetts award winner as well as one of 50 “Michigan companies to watch” by Michigan Celebrates Small Business.www.bbcetc.com